Bundle · B06 · Sellable as a unit
Trades Phone Coverage Bundle
Every call answered in EN/ES. Every missed call recovered by SMS in 60 seconds. For the shop where the phone IS the business. $10k setup, phased payment available.
Best fit: Owner-operated trades and home services in Miami-Dade — HVAC, plumbing, electrical, pool service, roofing, garage doors, auto detail, locksmith, pest control, veterinary. The wedge: the person who answers the phone is also the person doing the work, and the business is Spanish-dominant.
First targets: Lion Plumbing, South Cooling, Harper's Air, Village Spa & Pools, Electro PRO Miami, DD Auto Detailing, Sabal Chase Animal Clinic — all on the current hotlist with this exact gap.
01What's in this bundle▾
Two composed blocks for owner-operated trades and service businesses — HVAC, plumbing, electrical, pool, garage doors, auto detail, vet — where the owner or tech is physically on a job and the phone goes unanswered. Surfaced by the hotlist: 7+ Miami prospects share this exact gap with no named bundle to sell them. This is that bundle.
02Live references▾
- Suite Air (Lucia) Live bilingual voice receptionist for a Miami HVAC company at +1-954-858-5311. Same VAPI/OpenAI Realtime pattern — this is the proof artifact.
0360-second demo flow▾
The wow path. What the prospect sees in the first two minutes of the discovery call.
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0:00
Call the demo number. Receptionist answers in English, asks how it can help.
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0:10
You switch to Spanish — "necesito servicio de emergencia." It switches silently, triages the emergency, offers the next slot.
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0:30
Books the job, confirms in Spanish, says an SMS confirmation is on the way.
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0:45
Now don't answer the next call (simulating the owner mid-job). Within 60 seconds the caller's phone gets an SMS in their language — "Sorry we missed you, what do you need? Reply and we'll get you booked."
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1:10
Switch to the dashboard. Both interactions logged. The AI summary: "1 booked · 1 missed-call recovery in progress."
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1:30
Demo over. The wow: nothing was lost — not the call, not the after-hours lead, not the Spanish-speaking customer.
04Selling script▾
Discovery question (ask this first)
"When you're up a ladder or under a sink and the phone rings — who answers it? And when nobody does, where does that customer go?"
The frame
For an owner-operated trade, the phone is the business and the owner is the worst-positioned person to answer it — they're doing the work. Every missed call is a job that went to whoever picked up. This bundle is the front desk you can't afford to hire: it answers in English or Spanish, books the job, and texts back the ones that still slip — for $650 a month instead of a $40k receptionist.
The demo play
Three-way the owner into the live demo number from their own phone during the discovery call. They hear it answer, switch to Spanish, book a job. Then have them not-answer a call — they get the recovery text in 60 seconds. Two concrete proofs in five minutes, on their own phone.
Objections
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"I call them back when I get a chance."
"By the time you're off the job, half of them already booked the next guy. This books them while you work — you call back the ones that actually need you."
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"An answering service already does this."
"An answering service takes a message. This triages the emergency, books the standard jobs straight into your calendar, and does it in Spanish — for less than the answering service costs."
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"My customers want to talk to a real person."
"It sounds like a real person and transfers the calls that need you. The customers who just want to book a Tuesday slot get booked in 30 seconds instead of leaving a voicemail nobody returns."
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"$2,000/mo plus usage is a lot for a small shop."
"Per-minute voice usage runs $0.30-0.40/min, capped monthly — no surprise bills. The $1,500 covers the bilingual receptionist + missed-call SMS running 24/7. One recovered job a week (typical $300-800 service call) covers the fee 1-2x over. If it's not catching jobs you were losing, kill it in 30 days — no contract."
The close
"$5,000 on signature wires the bilingual receptionist + missed-call SMS, live in 3 days on fake data. $3,000 on go-live (week 2) when real calls start hitting it. $2,000 Day 30 after acceptance. $2,000/mo + capped voice usage from go-live. If you're not catching jobs you were dropping in 30 days, kill it — no contract."
05Pricing structure & phased payment▾
Phased payment (default)
50% on signature ($5,000) · 30% on go-live ($3,000) · 20% Day 30 ($2,000). Standard structure for every engagement — not a discount.
Annual prepay (best value)
$20,000/yr = $1,667/mo effective (12 months paid as 10 — 2 free, $4,000 saved). Locks the engagement and accelerates cash.
First-90-day usage included
First 90 days: 4,000 voice minutes + 1,000 missed-call SMS included. Cost-plus 30% above. Default hard cap at 6,000 min/mo prevents runaway.
06Pilot ask & expansion path▾
Pilot ask (first 30 days)
$5,000 on signature — wire the receptionist to one number + missed-call SMS in 3 days, fake-data demo. Phased payment available (50/30/20). The phased structure IS the no-risk pilot — you only pay $3,750 to see it work.
Expansion path
- Week 2: live calls on the real business number; owner-approval gate stays off (low-risk vertical).
- Month 2: add Block 03 (Quote / Estimate Generator) for shops where the quote is the bottleneck — upgrades this into the Contractor / Sign Shop bundle.
- Month 3: per-tech routing + on-call schedule integration so the AI transfers to whoever is actually on call.