Bundle · B04 · Sellable as a unit
Restaurant / Local Services Bundle
Every review answered in your voice. Every stale customer texted on Tuesday. Every missed call followed up before the lead cools. $10k setup, phased payment available.
Best fit: Single-location or small-chain restaurants, salons, MedSpa, gyms, dental, fitness studios. Any business where customer LTV is $300+ and they currently never reach out to inactive customers.
First targets: Kush Hospitality Group, Pubbelly Sushi, Med Aesthetics Miami, Dental Care Group, and multi-location local-service operators starting smaller before a larger ops bundle.
01What's in this bundle▾
Customer-loop bundle for restaurants, salons, gyms, MedSpa, dental. Lower-priced entry point that pays for itself the first month via review velocity (SEO), reactivation revenue, and recovered missed calls.
Reputation — daily digest of new Google/Yelp reviews with one-click owner approval, in the owner's voice
Customer DB — Tuesday/Friday personalized SMS to inactive customers, AI handles the booking thread
Phone safety net — every missed call gets an SMS in 60 seconds; AI books or escalates
0360-second demo flow▾
The wow path. What the prospect sees in the first two minutes of the discovery call.
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0:00
Pre-built demo report opens — 10 of THEIR last unanswered Google reviews, with AI-drafted responses in their voice (pulled from their About page + last 20 social posts).
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0:30
Three sample SMS reactivations to 3 of THEIR actual stale customers (anonymized initials, real services from their public booking system).
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1:00
Live demo: call the demo phone, hang up before they answer (simulating busy lunch). Within 60 seconds the demo phone gets a personalized SMS asking what was needed.
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1:30
Reply to the SMS. AI handles the conversation, books a slot via Cal.com, confirms in 30 seconds.
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2:00
Demo over. Three concrete proofs of revenue recovery, all on THEIR data.
04Selling script▾
Discovery question (ask this first)
"How many of your last 50 Google reviews did you personally respond to? Now: when was the last time you texted a customer who hadn't booked in 60 days?"
The frame
Acquisition costs in Miami SMB services run $150-$300 per new customer. Reactivation costs $0.008 per SMS. Review response moves your local-pack ranking. Missed-call SMS recovers leads that would have gone to a voicemail. The bundle is three different revenue-recovery levers, all in the owner's voice, all with one-click approval — and it pays for itself in the first month with one reactivated customer.
The demo play
Open the pre-built demo report on your phone during the call. Their reviews. Their drafted responses. Their stale customers. Watch them read. The first thing they say tells you whether they're a yes or no.
Objections
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"It'll sound robotic."
"Read the demo report — five drafts mention specific menu items or staff by name. Voice is trained on YOUR About page + last 20 posts. If a single response sounds robotic, I rebuild your voice profile for free."
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"My customers will find SMS annoying."
"One personalized text from 'Maria at Bella' on a Tuesday morning isn't annoying. Six generic blasts from 'The Bella Salon Team' on Friday afternoons are. We send max 60/week, signed by you, opt-out is one word."
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"My staff already does this manually."
"How often, and to how many customers? Most operators text 5-10 customers a week and stop after a month. The system does 60/week, every week, with personalization the front desk can't match."
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"$2,000/mo for review responses + reactivation + missed calls?"
"Average reactivation generates $80-200 per re-booked customer. At a 3% reply-to-booking rate on 2,000 messages/quarter, that's 15-20 re-bookings/month at $140 average = $2,100-2,800 recovered. Review responses + missed-call recovery are net-positive on top. ROI is 1.5-2x typically on the monthly. If yours doesn't hit 2x in 60 days, kill it."
The close
"$5,000 on signature wires up your reviews + trains your voice + sends the first 60 reactivation SMSes Tuesday + sets the missed-call SMS live. $3,000 on go-live (week 2). $2,000 Day 30 after acceptance. $2,000/mo + SMS pass-through ($20-50/mo at typical volume) from go-live. If combined revenue recovery isn't 2x the monthly fee in 60 days, kill it — no contract."
05Pricing structure & phased payment▾
Phased payment (default)
50% on signature ($5,000) · 30% on go-live ($3,000) · 20% Day 30 ($2,000). Standard structure for every engagement — not a discount.
Annual prepay (best value)
$20,000/yr = $1,667/mo effective (12 months paid as 10 — 2 free, $4,000 saved). Locks the engagement and accelerates cash.
First-90-day usage included
First 90 days: 2,000 SMS + unlimited review monitoring + 2 reactivation campaigns. Cost-plus 30% above 2,000 SMS/mo. Owner-approve every send in week 1; auto-send unlocks in week 2.
06Pilot ask & expansion path▾
Pilot ask (first 30 days)
$5,000 on signature lands the build live in 3-7 days (varies by bundle), fake-data only. Phased payment is standard (50/30/20). Annual prepay saves 2 months.
Expansion path
- Month 2: Mindbody / Boulevard / OpenTable integration so reactivation pulls real customer data + booking history.
- Month 3: review-response auto-publish for 5★ only (still owner-approve for 1-3★).
- Month 6: per-location voice training (different tone for the Wynwood location vs the Brickell location of the same brand).