Bundle · B05 · Sellable as a unit

Solo Professional Bundle

Bookable site + every review answered + every inbound triaged. The first quarter of the practice you actually wanted. $10k setup, phased payment available.

3 days to live demo $10,000 setup $2,000/mo + usage (cost-plus 30% above included)

Best fit: Solo lawyers, dentists, financial advisors, consultants — especially those in their first 30-90 days post-firm. Find them via LinkedIn alerts ("[NAME] left [BIG FIRM] to start [PRACTICE]").

First targets: Solo lawyer LinkedIn alerts in Miami, dentists going independent post-pandemic, financial advisors leaving wirehouses for RIA.

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01What's in this bundle▾

Wedge bundle for newly-solo lawyers, dentists, financial advisors, consultants. Goes from "no real web presence" to "booking discovery calls, answering reviews, routing intake" in 3 days. The cheapest entry point in the catalog and the most reliable foot-in-the-door for upsell.

Block 10 Personal Brand Site + Booking

Site — single-page editorial site with bio, services, Cal.com booking, Stripe consultation fee, content engine
Block 04 Review Response Bot

Reputation — daily digest of new reviews in the professional's voice with one-click approval
Block 02 Smart Intake + Triage Form

Inbound — bilingual intake form on the site, AI extracts urgency + matter type + routes the email to the professional
0360-second demo flow▾

The wow path. What the prospect sees in the first two minutes of the discovery call.

  1. 0:00

    Open draft.cafecito-ai.com/[their-name] — a pre-built site using their LinkedIn bio + photo, your editorial palette, their primary practice area as the headline.

  2. 0:30

    Click "Book a 20-min consult" — the Cal.com slot picker loads inline with their slots.

  3. 0:45

    Submit the intake form: "I have a contract dispute with my landlord." AI classifies as commercial litigation (or whatever their specialty matches), drafts a routing email to them.

  4. 1:00

    Show the review response demo — pull their last 5 reviews from Avvo or Google, drafted responses in their voice (trained on their bar bio + LinkedIn About).

  5. 1:30

    Show the LinkedIn content engine — 3 sample posts the system would publish on their behalf next week, all in their voice, on topics from their service list.

  6. 2:00

    Demo over. They've seen their face, their voice, their business name, their bookable schedule — all in 2 minutes.

04Selling script▾

Discovery question (ask this first)

"How are you currently telling new clients where to find you? When someone Googles your name today, what do they see?"

The frame

Going solo as a professional in Miami is the hardest 90 days of your career. Every day without a real web presence is a day a referral can't verify you, can't book a time, can't see what you do. The bundle is the marketing layer you need to actually start the practice — booking calls, answering reviews, triaging inbound — for less than a junior associate's first week of salary.

The demo play

Pre-build draft.cafecito-ai.com/[their-name] using their LinkedIn before the call. Send the URL during the discovery. They see their own face on a site that's already 80% done. The pitch effectively ends there — closing is just discussing whether they want their domain or yours.

Objections

  • "I don't need a website yet."

    "You don't need a 5-page site. You need a single page that someone Googling you can land on, see your bio, and book a 20-minute call. The 3-month $15k web agency version isn't what I'm proposing — the 3-day $4k version is."

  • "My clients come from referrals."

    "Then you especially need this. When someone refers you, the FIRST thing the referee does is Google your name. If they find your old firm's page (or worse, nothing), the referral cools by the time they get to your inbox."

  • "I want to use WordPress / I have a friend."

    "Both fine paths if you have 3 months. The reason this is 3 days is no themes, no plugins, no client revisions. It's opinionated and fast. The content I generate is portable — if you want WordPress later, I hand you the bio + service descriptions in markdown."

  • "$4k flat is a lot upfront."

    "It's the alternative to $5-15k from a web agency or $200-500/mo to a marketing service for a year. The flat $4k closes the marketing question for the year + adds review responses + triages inbound — three things at the price of one."

The close

"$5,000 on signature, your site lives by Friday on your domain with bio + booking + payment + review responses + intake routing. $3,000 on go-live (week 2). $2,000 Day 30 after acceptance. $2,000/mo from go-live (site + Cal + reviews + content). Either way it's done by Friday — pick which works for you."

05Pricing structure & phased payment▾

Phased payment (default)

50% on signature ($5,000) · 30% on go-live ($3,000) · 20% Day 30 ($2,000). Standard structure for every engagement — not a discount.

Annual prepay (best value)

$20,000/yr = $1,667/mo effective (12 months paid as 10 — 2 free, $4,000 saved). Locks the engagement and accelerates cash.

First-90-day usage included

First 90 days: site + Cal.com + 1,500 voice min + unlimited intake routing included. Cost-plus 30% only if voice min above 1,500. Typical solo usage stays well inside the cap.

06Pilot ask & expansion path▾

Pilot ask (first 30 days)

$5,000 on signature — site live by Friday on their domain. Phased payment available (50/30/20). Review responses + intake form ON from day 1, owner-approve every send.

Expansion path

  • Month 2: paid consultations via Stripe (filter tire-kickers, refundable on engagement).
  • Month 3: monthly newsletter via Resend, drafted in their voice, one-click approve.
  • Month 6: when they hit 5+ inquiries/week, upsell Block 06 (Document AI Search) for client portal + their internal precedent library.